The “queen of the vintage” Stephanie Benedetto on the transformation of pollution into profit on the chain

An average t-shirt requires 700 gallons of water to produce. It still takes 700 gallons of water to wash it in its lifetime. Did you know that the textile industry uses 26.4 trillion gallons of water each year? And $ 288 billion of that fabric is wasted each year? Most of us claim to care about the environment, but many may not understand the magnitude of this rapidly growing threat, or what can be done about it.

New York entrepreneur Stephanie Benedetto is literally changing the world. Founder of Homegrown queen, measuring gallons of water saved by keeping dead animals in circulation rather than creating new tissue, this queen has an immense passion for not letting our natural resources go to waste.

Queen of Raw is an integrated, on-chain market platform where everyone, including designers, retailers and end consumers, buys, sells, reuses and recycles raw materials. With over 400,000 users, Queen of Raw is growing rapidly in all categories including individual designers, luxury fashion brands, and more.

According to Benedetto, today there are more than hundreds of billions of fabrics wasted in warehouses. This is a global problem that requires a global solution for buyers and sellers. “To have a massive impact, we need to access a market, but to make sure that everyone from top to bottom, big (famous) brands and retailers need to be involved. We needed the tools and the technologies so that they could use them. The fashion industry is mainly focused on the finished product, so you end up with a lot of leftovers that go to waste in addition to issues with supply chain, technology and data collaboration, ”he said. she told CoinGeek.

The story of Queen of Raw

A former Wall Street corporate lawyer, Benedetto witnessed the 2008 stock market crash, prompting her to start from scratch and change the world. She started a textile manufacturing company that invented a new alternative to leather, and the “big” brands became her customers. That’s when she noticed piles of wasted fabrics in their warehouses. “It just didn’t make sense. These companies would buy durable (leather) products from me while all the unused material was left in their warehouses. It was the biggest eye-opener for me, ”she shared.

Benedetto said there was a mismatch between supply and demand and technology was needed to bridge the gap. There was no looking back for her after going to the New York General Assembly and seeing the post of Queen of Raw’s now technical director, Phil Dermaso. The couple have been working together ever since.

Dermaso has an environmental engineering background and has worked on Wall Street in the tech arena for over a decade. Her mother and aunts worked in factories with piles of textiles lying everywhere. He asked himself, “In the past, people relied on pen and paper, so how do you ensure data integrity? How do you know it is (dead) waste in the first place? This is where the blockchain comes in, which now stores an exhaustive record of the fate of every meter of fabric, regardless of the warehouse or brand to which it belongs.

Queen of Raw is an SAP partner built on the ETH blockchain, Dermaso explained, adding that it is not about ETH or a particular technology that is important, but the business processes around it. “From a technological standpoint, the type of blockchain doesn’t matter that much, but the business rules, contract design, and business applications are what matters most. We use it for a specific purpose within the supply chain that is meaningful to our community. ”

“Blockchain for us is an immutable collaborative database that could just as easily be any other technology that interfaces with our APIs and clients to facilitate the global collaboration of this immutable data,” Dermaso explained.

The laws are changing and the world will no longer put up with this waste. If we don’t take corrective action now, it will become more and more difficult for large companies in the future.

How did you sell the idea to retailers and designers around the world?

When blockchain became a hot topic, Benedetto said, most fashion brands didn’t get it. “It’s especially difficult when brands are run by a different generation of C suites and the larger legacy systems. Then you can’t lead with B-word blockchain, T-word technology, or even S-word sustainability, but you can lead with the fact that you are selling invaluable material and putting that money back into the digitalization of their businesses. If you point out the high costs and responsibilities for CFOs, Marketing Directors, and CTOs, they show up. ”

She stressed that companies cannot work in silos to solve this problem. Queen of Raw provides them with an engine that allows all users to participate in a circular economy. It saves companies the hassle of dealing with legal aspects, logistics, technology and the maintenance of technological tools, like Queen of Raw packages, and democratizes them for businesses.

Dermaso stepped in to add that the blockchain solidifies these data records and a place to see what happened to a specific inventory; after that, the inventory was sold. It is amazing to have this information for consumers and to see that the data is invaluable from a supply chain and marketing perspective, brand loyalty and brand awareness level.

Benedetto and the team faced several naysayers, while some brands said blockchain is nice to have but not essential. Fast forward to today, as the world is still in the grip of a pandemic, suffers the supply crisis and takes the damage of a stunted supply chain on businesses – now businesses are realizing more than ever its importance.

Previously, most companies complained that brands weren’t going to sell unused fabrics. Defying all of these obstacles, Queen of Raw today works with everyone from fast fashion to luxury couture, fashion brands and Fortune 500, offering a system of buying and selling the best materials. from each other.

How to join Queen of Raw?

Simple and easy, you can be a global brand like J Crew or Gucci, an individual designer, a student or a professional who wants to buy a piece of fabric from anywhere in the world to have it custom made to your liking. Visit queenofraw.com to create an account. Browse a range of fabrics from world famous brands and buy what you love. You can buy a yard of fabric, monitor the impact of your purchase on the environment, and be part of the solution. And suppose you make a dress from this fabric, you are part of the Homegrown queen chain tribe.

Benedetto’s closing remarks rightly resonate with what Queen of Raw stands for. “It’s only better when you can do it economically, and that’s a big key to how and why we use blockchain. And that’s why we are doing what we are doing to make it an economic victory for everyone, ”she said with a smile.

Don’t miss it! Tune in to CoinGeek New York panelist Stephanie Benedetto as she talks about blockchain in the fashion industry and supply chain. Register to participate in the eighth CoinGeek conference, which will be held at the Sheraton, Times Square in New York City.

New to Bitcoin? Discover CoinGeek Bitcoin for beginners section, the ultimate resource guide to learning more about Bitcoin – as originally envisioned by Satoshi Nakamoto – and blockchain.


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