a company of essence and innovation

As the spring semester draws to a close, Market Wednesday wrapped up its weekly series of presentations on April 20. Students mingled with local vendors selling a range of items from clothing and jewelry to crystals and tarot card readings. Among the charming group of entrepreneurs was small business owner Amber Magny.

Born and raised as a Haitian American in Miramar, Florida, Magny moved to Tallahassee with the goal of furthering her education in 2015. After taking a year off from school, Magny focused her attention on another interest. important in his life. In September 2021, the businesswoman brought two of her unique entrepreneurial ideas to life.

The first came Sensual Essence, a company dedicated to celebrating and encouraging femininity at every stage of life – regardless of size, color, shape or gender – by creating and selling handmade adornments. handmade such as anklets, bracelets and belts.

Under the MurderBunny Productions holding, Magny’s second luxury candle-selling business was born, receiving the name Elaqor to reflect the spirit of his first company. “The idea is to create an atmosphere,” explains Magny. “Just light a candle, grab a glass of matching wine and hang in there to read a book – complete relaxation.”

The remarkable company offers a unique take on luxury candle making, as it offers handmade silhouette candles that offer customers the choice to personalize their item from a list of 10 different body types, 13 scents and additional features such as piercings, highlights and bodies. Chains. However, the products offered by the company do not stop there; for men who feel left out, there are also masculine shapes and colors. Additionally, Elaqor is so inclusive that it even offers customers the option of creating their own wax figure, highlighting yet another exceptionally beautiful aspect of the company.

After being introduced to Market Wednesday by her friend Nefatarie, owner of The Fuzzy Pineapple, Magny scrambled to find a location for the fall 2021 season. their sales and profits. Magny explained that while his businesses aren’t where they need to be, it’s been a hell of a start to being in business for less than a year. The business owner even revealed that she has already seen several of her buyers return. “I now have returnees coming to choose a gift for their loved ones to add to their collection!” said Magny. “It’s a great feeling.”

After reviewing the mission and values ​​of the thriving company, one can truly see the thought and effort put into encouraging an individual to cherish themselves in the best possible way. Elaqor was built with the intention of valuing the customer’s mindset. Magny has defined her company’s mission as being a place that provides peace of mind and the tools to enhance the space of those who purchase products from her. To achieve this, the CEO of Elaqor says that she usually spends more than 10 hours a day working on various projects to fulfill the orders and wishes of her customers.

When asked what she hopes for in terms of growing her business, Magny outlined two central goals she is looking to achieve in the near future. “Elaqor seeks to give back by donating to organizations,” she says. The entrepreneur wants the opportunity to create a meaningful impact on the surrounding Tallahassee community, specifically focusing on helping the cause of cancer research.

Magny also hopes to secure office space to take her luxury candle business to a national level of marketing and sales. While Elaqor’s primary form of advertising is currently through an online store and seller-friendly venues such as Market Wednesday, an opportunity has arisen to market its products in physical stores. “I’ll have a space to showcase some candles at The Fuzzy Pineapple in the near future, so I’m looking forward to that as well,” the entrepreneur said.

When asked what advice she would give to a businesswoman who has just started her own business, Magny said she would tell her not to give up and avoid becoming your “biggest enemy” in the business. pursuit of success. “Growth and change are painful, but nothing is as painful as getting stuck in a place you don’t belong,” says Magny.

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